This past year was a fantastic one for brands. Over the past few months, social media has played an increasingly important role in brand visibility and trust. For example, as of last month, only 41% of American adults say they trust what they see or read about companies on social media. On the other hand, 72% of them trust what they see or hear about companies at work in their office environment. Many businesses have used this shift to their advantage and have become much more strategic about their posts and engagement strategies. One way to do so is by using Instagram’s new features to promote your business using insightful captions and images. Not only will these posts give you credibility with followers who are already interested in your brand, but they’ll also help you connect with people who may not yet know your company but are interested in finding out more about you. Read on for our top tips on how you can capture readers’ attention with well-written captions that captivate them long after they’ve finished reading your post
What To Include In A Great Instagram Post?
Instagram is all about visuals, so you should try to include as many images in your caption as possible. You should also try to avoid using too many hashtags in your posts. For example, while you may want to include #howtos and #facts in your caption to help searchers find your post, those hashtags are unnecessary and may detract from your post’s potential reach. You should also make sure to use relevant hashtags that match the topics your post covers. If you’re promoting an event or sale, you might want to include #funforspring, #summer2017, and #sale. You can also include relevant hashtags related to your topics, such as #cuteanimals, #fashion, and #foodie.
When it comes to your captions, don’t focus solely on the visual aspects of your post. That may lead your audience to skip over your caption completely and click away, thinking that your post is boring instead of captivating. Try to incorporate relevant, interesting, and humorous text into your captions that will keep your audience engaged. For example, when you write about the benefits of CBD oil, you could talk about how it’s great for kids with autism, epilepsy, and mental health conditions. When you talk about the correct way to use Instagram hashtags, you could write about how you should use certain hashtags for certain occasions and not others. You should also try to write captions that are around 150 words long. That’s much shorter than Instagram’s usual posts, but it’s still long enough to maintain reader attention. You can also use www.mrinsta.com to have more free Instagram likes.
Instagram users are likely to respond well to posts that are relevant to what they’re searching for. For example, if you’re in the beauty industry, you may want to target posts that promote your skincare products and services. You can also target posts related to upcoming events, such as sales, product launches, and brand collaborations. You can also target your posts based on user interests and what they’ve previously searched for on Instagram. For example, you may want to target posts that talk about trends like floral prints, animal prints, or floral-inspired clothing. Or, you can target posts that are related to topics like food, fitness, and cannabis. You can also target posts related to upcoming events, such as concerts, city celebrations, and brands that you want to become a part of.
Don’t Be Too Random
As tempting as it may be to just create a bunch of random posts from the back of your mind, you should try to aim for relevance and meaning in your captions. For example, you shouldn’t post random images from your past vacation because you want to show them something off in your caption. Instead, you should aim for posts that are related to your vacation that also have something of value for your audience. You should also try to avoid posting too many or too few images in your posts. Too many posts will make your post look cluttered, while too few posts will leave your readers with a confusing image that they can’t get a full understanding of. You should also try to stick to posting photos that are around 2 MB each. More than that and your post may look blurry, while less than that, and your post may look too small to be read properly.
Write In Stile You Know And Use Word Choice Wisely
People judge a brand by the way it speaks to them, and you can use Instagram captions to build your brand’s voice and create a connection with your followers. You can do this by incorporating the style of writing that makes sense for your brand and using words that are relevant to the topics you’re covering. For example, if you sell skincare products, you should incorporate words like acne, blemishes, and oily skin. You should also avoid using confusing and ambiguous words in your captions. When it comes to using certain words or phrases in your posts, you should do it strategically. For example, when it comes to using the word “like,” you should try to avoid it because it has become a very overused word on social media. Instead, try to use less common but more powerful words for appreciation, such as “wow,” “amazing,” or “fantastic.” When it comes to using certain phrases in your posts, you should try to sprinkle them throughout your captions so that readers have a chance to discover new words and phrases in each post.
Ask A Question
One of the easiest ways to captivate readers with your Instagram posts is to ask a question. You can do this by incorporating a question into your caption that encourages people to leave a comment. Alternatively, you can also target a certain hashtag in your caption to encourage people to share your post and engage with other readers. When it comes to writing your question in your caption, you should try to do so in a way that doesn’t sound like you’re just asking for likes or views. You should instead try to incorporate the word “how,” “what if,” or “why” in your captions.
The Show, Don’t Tell
One powerful tip to keep in mind when it comes to writing your captions is that you should try to show rather than tell your audience. You can do this by incorporating visuals, links, and more into your captions. For example, you can use visual examples such as product shots or behind-the-scenes looks at a brand’s operations. You can also link to the website of an Instagram page, the website of an app, or any other website that provides value for your followers. You should also try to avoid simply repeating the same information again and again in your posts. Instead, you should try to add new information to your posts that your readers can learn from. For example, if you’ve written a post about the benefits of CBD oil, you can try to incorporate new pieces of information in each post, such as how to use CBD oil for a different condition or how to blend CBD with other complementary oils.
Instagram is the fastest-growing social media platform, and brands are using it to great effect. Captivating content and captivating posts are the keys to success and using these tips will help you achieve success on this platform. Instagram is all about visuals, so you should try to include as many images in your caption as possible. You should also make sure to use relevant, interesting, and humorous text in your captions that will keep your audience engaged and captivating long after they’ve finished reading your post.