In healthcare website design, a patient portal is an essential component. This tool allows patients to edit personal details and monitor health data. The patient experience is also greatly improved with interactive features. The time spent on a page, bounce rate, and click-through rate are all directly related to the patient’s experience. Here are a few examples of interactive features to include in your website:
Micro-interactions
Incorporating micro-interactions into your healthcare website design can help improve user experience and improve conversions. These tiny touches should be easily identifiable, but not so subtle that they distract from the overall user experience. Micro-interactions can be simple animations, pop-ups, or sounds. They should be intuitive and responsive, yet should be used sparingly. A popular design principle is the KISS principle, and micro-interactions should enhance the user experience without distracting from the main navigation.
Eye-catching animations
Using eye-catching animations to promote your website is a smart way to boost your website’s conversion rates and attract new patients. In this article, we’ll look at some examples of healthcare websites that use eye-catching animations to engage users. One example of this is the DHR website. This website uses minimal information to attract new patients, while still providing easy-to-find information and an appointment booking form. In addition, the site has an excellent video, which reinforces the ‘everybody’s brand’ feeling. Another example of a healthcare website with eye-catching animations is the United Healthcare website, which uses an almost-black and white design to attract users and evoke a sense of calmness. Another example is a UK-based medical staff platform, which uses a parallax effect and a predominantly white design to attract
Cleanly organized CTAs
Cleanly organized CTAs are very important in any website for any healthcare business. A CTA should be both aesthetically pleasing and functional. A healthcare website should guide visitors to the desired actions and lead them to more information. In order to achieve this, it is vital that CTAs are large and in all caps. If possible, include images that will bring the information to life. This will make the CTAs more visible and easy to see.
Long-form content
Developing engaging long-form content for healthcare websites is a great way to improve SEO and maintain a healthy customer base. The health and healthcare industry is not made up of sound bites, so the best way to capture the long-form content market is to educate visitors about the topic of healthcare. By educating your visitors and improving their overall experience on your website, you’ll be attracting more traffic and ensuring that you’re ranking highly in search engines.
Mobile responsive design
If your healthcare website doesn’t already incorporate a mobile responsive design, now is the time to do so. Responsive design will look good on any device, including mobile phones. And it will save you time and money because you don’t have to maintain two separate websites – a major pain point for any healthcare practice. A responsive design will also increase your web traffic, turning more visitors into clients. Let’s take a look at some of the features that make a responsive website the ideal mobile design for healthcare websites.
ADA compliance
ADA compliance in healthcare website design is crucial to ensuring patient safety. The law prohibits discrimination against individuals with disabilities, and requires all facilities, including healthcare websites, to be accessible. The law also requires companies to make their website design as accessible as possible, including images. For more information about how to ensure your website design is compliant with the ADA, visit the Feldesman Tucker Leifer Fidell law group.
