Social media is always trying to find new ways to engage you and prevent you from switching to the competition. Snapchat has Snap Maps, Twitter just raised the character limit for some users, and Instagram has recently introduced polls. If you want to know more about them and how to create a poll on Instagram, this tutorial is for you.
Instagram Polls: What are they?
Instagram polls work within stories to create another level of interactivity. You can add a poll tag to an Instagram story to ask a question and get feedback. The sticker will show you your poll results in real time as your friends vote and can act as an easy way to get validation, advice, or feedback as needed.
They work for both the pollster and the respondents keeping everything within the story. Instead of having to leave the direct message, you can answer the survey within the story and never have to leave. Expect companies to take care of this in a big way. Anything that increases the engagement between a brand and its fans will be flushed out before we all get tired of it.
Creating a poll on Instagram
Creating a poll on Instagram is very simple. All you need to do is take a photo, add a poll tag, add the question, and post it.
- Open the Instagram app and take a photo of something. Use an existing image if you prefer. Something that puts context in your survey to avoid confusion.
- Add any filters or text and remember to leave space for the survey label.
- Select the app stickers icon and select the Survey label.
- You will see a Yes and No page with “Ask a question …”. Write a question in the text area.
- Select the Yes and No boxes to edit the answer. This should be tailored to the question you ask.
- Select “Done” to finish editing and place the survey label where you want on the image.
- Share the story post as you normally would.
Once live, anyone viewing the post will receive a pop-up alert that there is a poll and will be able to respond. They can then make a selection based on the answers you added in Step 5 above.
Notifications and statistics
As people respond to your survey, Instagram will notify you through push notifications. This will happen every time someone votes. If you expect a lot of people to respond, you may want to turn them off. You can go to your story post to see the results if that works best for you.
To access stats, simply open your story post and swipe up to access analytics. You will see a list of the people who responded and how many people voted anyway. If you select the eye icon for detailed statistics, you can also see who voted in what way.
Instagram polls will stay live as long as the story is live, that is, 24 hours. Statistics are only available during this time and will be removed when the story is deleted. Long-term records are not kept, so be sure to check your survey results before the story expires.
Using Instagram polls is a great way to get feedback on all kinds of things. Most are likely to be mundane or frivolous, but some are likely to be more imaginative and helpful to content creators.
Have you seen any interesting Instagram polls? Smart copywriting? Interesting options? Tell us about them below if so!