How Social Media Can Create Advocates for Your Brand

1. Listen to what your customers are saying

Use social monitoring tools, such as Social Mention, Hootsuite, Google Analytics, Clout and Buffer, to listen to what people are saying about your brand across multiple social media channels, and then respond to them individually. All these tools are free and they will help you monitor the sentiment about your brand across the web.

2. Have efficient social customer service.

Customers on social media have come to expect speed and reliability in brands responding to their queries and complaints on social media. Social media users tell three times as many people about positive service experiences compared to the general population. A majority of Instagram video downloader Do you know about GenYouTube, Genyoutube is best YouTube video downloader. organizations in India respond to fan queries within 30 to 60 minutes on Twitter and within 30 minutes to a few hours on Facebook. Having an efficient customer service program for social media fans will ensure that you respond to complaints quickly and avoid negative comments from escalating to become a crisis.

3. Create incentives for brand advocates.

A well-designed social media incentive campaign, coupled with excellent social customer service, can help you create strong advocates for your brand and give you the benefit of excellent word of mouth recommendations from your customers and their peers. Offer your fans and followers discount coupons, free downloads or any kind of incentive relevant to the product or service that you’re trying to sell. Introduce an element of exclusivity in the incentives you offer.

4. Make their actions public.

Create an application on Facebook that posts your customer’s actions to their Facebook newsfeed or Twitter stream every time they redeem a discount campaign or complete a successful purchase on your website. This would tell all their peers about their interaction with your brand and give you amazing word of mouth publicity. According to studies, this kind of marketing-induced consumer-to-consumer word of mouth generates more than 2X the sales of paid advertising.

5. Create a rewards program on multiple levels

Reward your customers with a bigger discount for purchasing from you consistently and get them to post about it to their peers. You can design a number of levels, such as Gold, Platinum, Diamond, and increase the discounts awarded as they work their way up the rewards program. If you design the rewards well and make them look good when they share about it, they will readily tell all their friends about it. You could even give them additional benefits for sharing about it to all their friends and for any friends that sign up through them.

6. Showcase your brand advocates on your page

Starbucks does this very well on Instagram by inviting users to send in their coffee photos tagged with #Starbucks.

Many brands invite their customers to send in photos engaging with their product and then showcase the best ones as a cover photo or even on a hoarding. Give your fans and followers some love and they will return it multifold.



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